Our Team
Expert Clinicians for Specialized Care
“Our team is designed and made up of wonderful clinicians that love patient care. They are trained on special tactics to help individuals feel comfortable and safe with our team. We provide specialized training to our staff specifically on PTSD, anxiety, stress management, fall prevention, medication management, disease management, IV’s,/infusions, and how to handle difficult situations. Some of our referral’s sources have said “I know that I can send our most difficult patients to Brighten because their staff are trained to handle hard situations and do a great job.” “Brighten is a preferred company because of their special care.” Another thing that sets us apart is the experience on our team. We have a team that have been in Home Health for many years and know what we are doing and have a very solid foundation in this industry particularly. We have spent countless hours working with Veterans providing them care, resources, found placement for several of our patients and kept them off the streets or moved into a higher level of care, helped them coupe in a new world by offering and educating them on healthcare, medication management, chronic disease management, safety, and accessing a variety of resources. Our team has spent a lot of time donating, volunteering, and building communion within our community.”

“Simply thanking our veterans for their service is not enough. True gratitude requires action.”
— MG (Ret.) Peter S. Cooke
Meet The Team

Major General (Ret.) Peter S. Cooke
Co-Founder
Brian Swinton
Co-Founder
Mr. Swinton has been a senior living industry pioneer and leader for more than 28 years. Starting in 1986, he headed the team that created Marriott’s Brighton Gardens, one of the nation’s most successful assisted living concepts, while Learn more


Peter has both a Bachelor’s and Master’s degree from USU. He also graduated from the Army War College.
Peter Cooke
Major General (Ret.)
Peter directed the Utah State Economic Industrial Division under Governor Scott Matheson, and was largely responsible for the genesis of what is now the Sundance Film Festival.
Following a 39-year career in the Armed Services, Peter retired as the Commanding General of the 96th Regional Readiness Command where he prepared 10,000 soldiers and civilians for mobilization. The 96th included Colorado, Montana, North and South Dakota, Wyoming, California and Utah, the largest geographical Command in the Army Reserves. General Cooke was awarded the United States Army Distinguished Service Medal in 2009.
From 2001 to 2009, Peter served on the Armed Reserve Forces Policy Committee (ARFPC), holding the Chair position from 2007-2009. ARFPC reviews and comments on policy matters that directly affect the Reserve Component (RC) of the Army. Through his work with ARFPC, Peter developed close working relationships with the highest-ranking officials in the Pentagon, including the Secretary of the Army.
Peter has been an advocate for veterans’ needs, founded Partnership with America and served as Director of the National Center for Veterans Studies. For the DOD he organized the Employer Partnership Initiative, which assists reservists and Veterans in securing jobs after mobilization to war. Presently, he chairs the Reserve Officer Association’s (ROA) Pershing Society and is also Chairman of the Board of The American College of National Security Leaders, a think-tank comprised of Generals, Admirals and Ambassadors.
- He has been active in politics, and ran for U.S. Congress in 1978. Most recently, Peter ran for Governor of Utah in 2012.
- He is currently the owner of PSC Enterprises which has specialized in Public Private Partnerships that emphasize the Veteran community for over 35 years.
- Peter has been an advocate for affordable housing, having had a successful career supporting housing initiatives at military bases across the West. In 2011, he received a Lifetime Achievement Award from the Utah Apartment Association in 2011.
Mr. Swinton has been a senior living industry pioneer and leader for more than 28 years. Starting in 1986, he headed the team that created Marriott’s Brighton Gardens, one of the nation’s most successful assisted living concepts, while at the same time he headed the sales and marketing efforts for the entire Marriott Senior Living Division — the nation’s leading provider of quality tier senior living at the time. He also spearheaded the successful Marriott Continuing Care Retirement Community prototype, Stratford Court, and was a key executive in the development of life care communities (i.e. The Fairfax, The Quadrangle, The Colonnades), senior condominiums (i.e. The Jefferson), and senior cooperatives (i.e. Maplewood) for Marriott.
Following a successful 7-year stint at Marriott, Mr. Swinton joined The Forum Group team as Senior Vice President in 1993 and again spearheaded the development of another assisted living mainstay, the cottage concept, through Hearthside (now Maple Ridge), and successfully headed the sales and marketing, product development and construction aspects of the company resulting in the corporation’s sale to Marriott in 1996.
Mr. Swinton next joined Sunrise in 1996 as Executive Vice President where he once again headed the sales and marketing efforts, as well as market feasibility, customer and employee satisfaction and product development. He also headed the innovative Sunrise concept, At Home Assisted Living, where he had direct involvement with the development and marketing of more than 250 properties throughout the United States in 33 states, Canada and England.
For the last ten years, Brian has been a private consultant to the industry with clients including Sunrise Senior Living, The Carlyle Group, Bickford Senior Living (The Eby Group), National HealthCare Corporation (NHC), West Development/Senior Living, West Foundation, Franklin Senior Living, Southern Manor Living Centers, Sun Health Senior Living, and Avalon Health Care.
Mr. Swinton holds a Master’s Degree in Business Administration with Distinction from Harvard Business School specializing in Marketing and Real Estate.
Brian Swinton
He has served as a Director and Vice President of the National Association of Senior Living Industries (NASLI), a forerunner to ALFA. Mr. Swinton has been a lead instructor for the University of Maryland (Baltimore County) Erickson School of Aging Studies. He also served as the Vice Chairman of Australian Senior Living.
